Charles Coorey

Top:The Ideal:1.The product promises us that it is in good condition and that it is not faulty.

2.Their is status and glamour appeal due to the fact that it is intcing us to buy the product.

Bottom:The Real:1.This advertisesment is selling a Yamaha Motorbike.

2.The factual information of the product is written towards the bottom left hand corner.

Left:The Given Ideology:1.The belief expressed about product and society is a strong belief that we do connect and that if we buy the product it is to our advantage.

2.The attitude given to this product is mostly and sporty and cool attitude.

Right:The New:The key information given about the product is given at the top left hand corner.

2.All messages about the product are given on the bottom left hand corner.